Out with the old, In with the new: Pepe Jeans Shares the Love for Denim with those that need it the most

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Pepe Jeans launched a special activation giving customers the chance to not only do a good deed, but get a new pair of jeans. A shout out was sent to all Pepe Jeans enthusiasts on March 31st to share their love for denim with those that need it the most. Tens of supporters showed up at Pepe Jeans Dunes Center Verdun on the day with an old pair of jeans to be donated to Caritas Lebanon, a non-profit organization that strives to reduce poverty and exclusion.

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